19 Sep Two things you can do now to get leads faster 1. Publish more frequently. Search engines value posting frequency because it shows that your blog is a consistent source of content. The question is, how much can your organization publish without experiencing a decline in quality and relevancy? Those are other factors influencing search engine rankings, not to mention readership, leads, and conversions. But “more frequently” doesn’t have to mean going from 0 to 60. Even publishing once more per week can make a dramatic impact. This story, for example, shows how publishing one more post per week helped a client’s web traffic increase by 23%, sales leads double, and a prospect convert to a customer — and that was just in just one month. A HubSpot study showed a tipping point around 400 total blog posts — blogs with 401+ total posts generated twice as much traffic as those that had published 301-400 posts. And more specifically, B2B companies with 401+ total blog posts generated nearly 3X as many leads as those with 0-200 posts. The faster you can reach that 400 mark, the quicker your results. 2. Don’t neglect your old content. It’s important to keep in mind that the majority of your web traffic (aka potential leads) will first encounter your older content. Looking at Fronetics’ most-viewed posts last month, for example, 80% were published at least six months prior. In fact, 50% were more than a year old. What does that mean? For one, you should keep tending to your already published content, particularly those posts that prove to be a consistent source of traffic. Update information; add links to new related posts or other relevant resources; and seek opportunities to insert or update calls-to-action to current offers and campaigns. Making sure those older, consistently popular posts continue to serve and engage your readers will increase your chances of conversion. Secondly, it’s crucial that you look beyond how the posts you published recently perform. Something that doesn’t get a lot of views in the first week may be a huge traffic source and lead converter in a little time. Many content management systems, like HubSpot, can generate attribution reports, which tell you which web pages users most often visit before converting to a lead. Compare these pages with your high-traffic pages that don’t make the list to see how you can create more opportunities for lead conversion on the pages earning the most traffic. If you invest the time and resources to run a blog, you owe it to yourself to see it through to success. Doing these two small things can get you there faster. Travel, Lifestyle 03 Comments
15 Jan Why Logistics is So Important to Supply Chains Any successful business leader will acknowledge the crucial importance of effectively organized logistics. They understand that implementing seamless logistics is a key element in keeping pace with customer demands and outperforming competitors. Whatever the size of your business, you will want to grow and expand. That probably means expanding on a regional, international or global level. Whatever your business location or industry, logistics can help cut on the costs and time you spend to move products from one point to another. Supply chains are complex and sensitive as they depend on always-changing customer demands. A supply chain cannot ensure high value if it is without effectively organized transport. For this reason, logistics is one of the most crucial factors in the quality of any supply chain. If you look at effective transport done right, you might get the impression that it “seems simple”. It actually requires a lot of special knowledge, skills and professional management to get it look so “effortless. Don’t let the end result of good logistics fool you – it takes a lot of specialized assistance to get it to flow so smoothly. Effective transport improves a supply chain by decreasing (if not avoiding) waste of materials and time. This helps supply chain professionals transport products and deliver them to the right location, on time – which is a priority for any successful business. Travel, Lifestyle 03 Comments
15 Jan Importance of a website for logistic business website is an essential part to grow your business or any venture. Marketing buzz won’t be enough for any website promotion. Thus, it is very important for you to create or design an elite site for your logistics or transport business. This is critical since a considerable lot of your clients and partners will depend on the data you give. How to attract customers to the logistics website? To get the bestlogistics SEO services, there are great deals of data that can be useful for your clients. Tap on by providing excellent logistics promotion ideas.Research has demonstrated that 24.7% of logistics marketing plansconcur that the expenses of conveyance are the greatest test that B2C organizations face. Marketing strategies for logistics business: Coordination is a word that was at first used to allude to the way toward sending supplies and gear to transport websites. In any case, today, the word has a monstrous incentive in organizations’ advancement. It has, in this way, experienced far to be a piece of store network the executives. Through the logistics marketplace, one can design, execute, transport conveyance, and control the capacity of assets sold or utilized by a business. How to promote the logistics website? Here are a few reasons that you may require a site for your calculated organization –marketing ideas for small logistics company: Maintain a Competitive Edge Being certain that your clients get your product on schedule and in great condition is a wonderful encounter. You ought to have the option for digital marketing for the logistics industry, the advancement of your product when shipping it to the beneficiary. In any case, the affirmation for logistics promotion ideasthat you are a stage in front of your rivals in the market is significant all the more satisfying. This is the thing that trucking coordinations does. It puts you a stage ahead and encourages you to keep up an aggressive logistics marketing plan. Travel, Lifestyle 03 Comments
